Have you ever stared at one of those long PowerPoints that tells you that your ERG should pursue at least one goal in each of four areas to bring great value to your company? When you see that, does it give you a chill up your spine as an ERG or BRG leader? Of course, it does. Where are you going to find the time to chase four more goals on top of the ones you already signed up for in your day job?
The truth is that investing your time and resources in multiple strategies with the hope of making a big splash in all of them is useless. At best, it’s a dilution of your already maxed out energy that will produce mediocre results. At worse, you will fail on all fronts due to inadequate focus. The best way to truly maximize your results without literally killing yourself is to find one strategy that brings you success across every single one of your goals.
Do you think thats impossible? Well, not according to our guest for this episode of ERG PowerTalk. Lynn Yapp is Managing Director at Actv8 and the author of The Altruistic Capitalist. As her book suggests, she is a master at the art of hitting more than one bird with one stone. She’ll teach you how one ERG provided value to an outside community, the group members in the organization, and the company in one effort. That’s what I call a trifecta, but she calls it simply the smart way to run your group. Learn about this and more in this insightful interview with Lynn.
You can listen to this episode now on any device by clicking here to access it on your favorite podcast app.