Guest: Jimmy Hall
Host: Joe Santana
Episode Overview
Employee Resource Groups (ERGs) are shaping workplace culture—but are they telling their stories effectively? In this episode of the ERG Powertalk Podcast, we explore how ERGs can use video storytelling to amplify their impact with Jimmy Hall, Co-Founder and COO of CultureHQ.
With extensive employer branding and advocacy experience, Jimmy shares how video can help ERGs engage employees, attract executive support, and bring their mission to life. Through CultureHQ, he has helped major organizations like Microsoft, Verizon, Comcast, and Santander showcase their company culture and values through authentic employee-driven content.
This episode is a must-listen if you want to enhance your ERG’s visibility and influence!
Key Takeaways:
✅ Why video storytelling is crucial for ERG success
✅ How ERGs can use video to boost engagement and advocacy
✅ The connection between employer branding and ERGs
✅ Best practices for creating compelling ERG content
✅ How to leverage employee-driven storytelling for maximum impact
About Our Guest – Jimmy Hall
Jimmy Hall is the Co-Founder and COO of CultureHQ, a platform that helps businesses capture and share their culture, people, and stories to attract top talent.
Before founding CultureHQ, Jimmy spent over seven years at Forrester Research, where he used market research and survey data to guide companies across industries. Inspired by the power of authentic storytelling, he launched CultureHQ to help organizations showcase their culture through employee-driven video content.
CultureHQ is backed by leaders from Google, iRobot, ServiceNow, ADP, Citrix, and more. It has worked with brands like Microsoft, Verizon, Comcast, and Santander to bring their workplace stories to life.
Resources & Links:
🌍 Learn More About CultureHQ
🔗 Connect with Jimmy Hall on LinkedIn: Jimmy Hall
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